In an article published on the National Geographic website, a study team led by Stanford University sociologist James Martin shows that Facebook, Instagram, and Vine all have higher revenue potential than other popular platforms such as Pinterest and LinkedIn.
The study team looked at more than 30 years of revenues for each of these popular social networking platforms and calculated the revenue of each business based on the average number of active users on its platform.
The researchers also looked at the total amount of time spent on each platform during a given month and found that the revenue growth of each platform is significantly higher than that of the next two largest platforms, Twitter and Snapchat.
The average revenue per user is currently $6.65, compared to $2.60 for Pinterest and $2 for Instagram, Martin said.
“These numbers have been reported in the media before and the public has been skeptical about them, but the numbers are actually very interesting,” Martin said in a statement.
“What we found is that Facebook’s revenue growth is higher than any of the other platforms, even if they’re all very successful.”
Facebook, however, is not the only platform that generates higher revenue from its users than the other two.
Twitter and Pinterest are the two largest social networks in terms of revenue, according to data collected by the company in 2016.
Twitter is now valued at more money than Instagram, which has a market cap of $3.2 billion, according a report by Bloomberg.
Instagram, meanwhile, is valued at less than Twitter, which is valued in the region of $1 billion.
Martin’s study does not look at revenue trends from the platforms directly.
Rather, the researchers looked at a range of factors including the number of users, the time spent, and the amount of traffic to each platform.
Instagram has the second-highest average revenue of $2,977 per user per month, while Pinterest has the lowest average revenue at $1,939 per user.
Snapchat’s revenue grew at an average of $722 per month from January 2016 through February 2017, according the researchers.
Facebook has the third-highest revenue per capita in terms the average user, at $12,944.
Snapchat, meanwhile has the highest revenue per average user at $2:30.
“This is an important finding that we are continuing to develop,” Martin told National Geographic.
“It also provides insight into why these platforms are growing so quickly.”
Martin’s research is published in the online edition of the journal Science Advances.
Facebook and Instagram are also two of the fastest growing companies in the world.
According to the study, Facebook has generated $17.3 trillion in revenue in the past three years.
Instagram is also one of the most valuable companies in terms revenue.
The social media platform is valued as of the end of 2016 at $38.2 trillion.
Twitter has generated more than $17 trillion in annual revenue in a short period of time.
Snapchat has more than doubled its revenue in three years, reaching a record $19.9 billion in 2015.
Martin and his team are looking to explore these data in future research.
“We hope to be able to look at these numbers and look at how we could take them further,” Martin explained.
“They’re interesting, but I think it’s going to take a little while to see if they really have any bearing on these things.”