Google is set to create a data studio that will build and deliver films to a huge audience on Facebook and YouTube, the company announced Wednesday.
“We’re going to create an entire data studio on Facebook, YouTube, and Instagram, and we’re going live on the platforms on July 30,” Facebook CEO Mark Zuckerberg said in a video announcing the project.
“We’re putting together a team of people who are really good at data.”
The studio will be managed by a separate company, called Digital Media Ventures, that has built a successful data platform for startups, according to the video.
Zuckerberg said he would be the CEO of Digital Media, which will also be led by a former Facebook executive.
The deal was first reported by The Verge.
Digital Media Ventures will be a subsidiary of Google Ventures, which is owned by Alphabet’s parent company, Google.
According to the company’s website, the goal is to “create the world’s largest data studio”.
“There is no better place to work than on the cutting edge, and Google’s data is the key to helping us deliver the highest quality, fastest, and most accurate data,” Digital Media’s CEO, Alex Borsuk, said in the video announcing his company.
“The data we produce will help us drive innovation across Google’s products, services, and platforms.
This is a huge opportunity.”